European hotel chain Ecotek is set to open the Midlands region’s first ever energy-saving
hotel. Ecotek Midlands is expected to open in June 2013, near Birmingham, and will cater
specifically to business travellers.
Ecotek is Europe’s only hotel chain to heat its hotels by using ground source heat pumps and
insulate its rooms with triple glazed windows. Automated air conditioning units ensure that
they are used only when the room temperature falls below 21 degrees Celsius. Lighting is
provided using energy saving LED bulbs.
Aside from the large range of AV-equipped meeting rooms, the hotel offers an energy-
efficient gym, sauna and swimming pool. The energy saving ethos also extends to the hotel’s
restaurants and cafés, where all dishes are made with locally sourced and sustainably
Ecotek hotels are located near major motorways and airports, allowing guests to keep their
car journeys short with lower gas emissions.
The hotel will be run by a 70-strong team of experienced housekeeping, front-of-house and
catering staff who are passionate about the company’s energy-saving ethos. They will be led
by Manager Marcus Forsyth. Marcus has previously spent ten years as the assistant
manager of the 5-star London Park Elite Hotel, in Mayfair. His wife, Erica, has spent 15 years
at Ecotek Heathrow as its functions manager. She will be bringing her experience and
intimate knowledge of the company to Ecotek Midlands as the hotel’s restaurant manager.
Ecotek has been providing energy efficient accommodations since 1995 and operates in
major cities across the continent. Ecotek Midlands will be the chain’s twelfth hotel.
Forsyth says “We are extremely proud to be the first hotel in the UK to source 80% of our
power from renewable resources. As we have done throughout Europe, we hope to provide
quality accommodation while doing our bit to create a better environment.”
Ecotek is now taking bookings for all dates from 13 th June 2013 onwards. Rooms can be
reserved by calling Ecotek UK on 0800 5454 198, or online at www.ecotek.com/midlands .
– Ends –
Notes to the Editors:
Ecotec Plc Ltd Is a European Hotel chain based in Paris. The company specialises in providing
business travellers with quality energy-efficient accommodations at competitive prices.
Ecotec operates hotels in Paris, Zurich, Amsterdam, Madrid, London, Stockholm, Moscow,
Rome, Warsaw and Berlin. The group is planning to open its first Carbon Neutral hotel in
Edinburgh in 2015.
The company employs 5,000 employees and has won the Hotel Chain of the Year Award in
Ecotec is a member of the European Hotel Alliance.
For more information, please contact:
Ari Blum, Public Relations Manager at The Ecotek Group UK
Telephone: +44 20 8458 4590
Mobile: +44 7513935510
This piece would be aimed at Business Travel media outlets, as those are where the
company’s target audience can be found.
Other possible stories:
Ecotec boosts employment in the Midlands
The piece will speak about the 70 jobs it will be creating. It will talk about how the
unemployment rates in the region have risen by 20 percent over the last year. It will
mention the appointments of the Forsyths, who have several decades’ worth of experience
in managing employees in the hospitality sector. The quote will say that Ecotek is passionate
about creating employment opportunities for people.
The ‘how to’ section will include the type of vacancies available, the web address of the
page detailing the vacancies, an email address for CVs and cover letters to be sent to, and a
contact number for HR for information about the different roles.
The piece will be pitched to local press based in the Midlands.