Kendamil Mehadrin Advertorial

Company: A UK-based baby powder company

Project: An article promoting its new line of Kosher-certified products to young mothers in the Orthodox Jewish Community.

              The challenge here was to outline the benefits of buying a baby formula product manufactured in the UK.

Hebrew terminology:

Hechsher: stamp from a respected rabbinic authority approving the product as kosher

Cholov Yisroel: An extra stringency whereby the milk in a product is supervised by a Jew from the time of milking.