Company: A UK-based baby powder company
Project: An article promoting its new line of Kosher-certified products to young mothers in the Orthodox Jewish Community.
The challenge here was to outline the benefits of buying a baby formula product manufactured in the UK.
Hebrew terminology:
Hechsher: stamp from a respected rabbinic authority approving the product as kosher
Cholov Yisroel: An extra stringency whereby the milk in a product is supervised by a Jew from the time of milking.
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