Myth 1: Copywriting is about intellectual property laws
Well, if you’ve never seen the word spelt in print, you could get away with thinking that people like me are legal experts. ‘Copyrighting’ and ‘copywriting’- same-sounding words.
But that’s where the similarities start and end. Aside from lawyers-turned-copywriters (if there are any) and copywriters who work with lawyers, we don’t know much about the legal profession.
Ok. So what is copywriting? What does a copywriter do?
Think of some of the marketing material you come across:
Websites with wording (or ‘copy’) that engaged you.
Witty lines on bus stop ads that stick in your head all day.
Helpful blog posts that you find when you google a question.
Emails with a subject line that actually get you to open them.
Why did they get you when so many other marketing messages had the opposite effect?
Because they were all written by experienced copywriters.
So what do we copywriters do all day?
We write messages that connect companies with their ideal potential customers; Messages that resonate with them and convince them that you have a perfect solution to the problem that’s currently keeping them up at night.