Copywriting myths part 1 CopywritingCopywriting myths part 1 By Ari Blum September 8, 2020 CopywritingMyth 1: Copywriting is about intellectual property laws and the © sign at the bottom of a great (or otherwise) work of art Well,…
An honest look at honest campaigns LifeAn honest look at honest campaigns By Ari Blum November 4, 2019 LifeLike every profession, marketing has its rules. These are based on human behaviour observed from data and, for the most part, they work. But sometimes…
I Don’t Care! LifeI Don’t Care! By Ari Blum December 4, 2018 LifeI don't care about you. Sounds selfish. But speaking as a customer, it's true. I don't care about how many years you've been in the…
Simply put… LifeSimply put… By Ari Blum November 6, 2015 LifeMy wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding…
