Running through life
June 25, 2021
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Running through life There’s nothing like a challenge to get you running again. With COVID running wild last year, all running events were cancelled (yes,
Running through life There’s nothing like a challenge to get you running again. With COVID running wild last year, all running events were cancelled (yes,
You may have heard of an advertising trend called ‘reactive marketing’. In this form, brands try to get a say in the water cooler conversations
Let’s go back to September 2020. The end of that first lockdown. Offices were opening up again (at least temporarily), and if there’s one thing
4 Benefits of a 5AM start I can’t put a finger on how it happened. Perhaps it was the pile of work I had two
If you could meet one deceased person, who would that individual be? In my case, I would choose my paternal grandfather, or, using the
Myth 4: Keep it all formal and serious Two statements: We hereby welcome you to a most enjoyable social gathering to mark the commencement of
Copywriting myths Myth 1: Copywriting is about intellectual property laws Myth 2: If I can read this, I can write copy in my sleep Myth
As with all elements of marketing, copywriting has its rules. These are based on human behaviour observed fromdata and, for the most part, they work.
I don’t care about you. Sounds selfish. But speaking as a customer, it’s true. I don’t care about how many years you’ve been in the
My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding