Running through life

Running through life There’s nothing like a challenge to get you running again. With COVID running wild last year, all running events were cancelled (yes,

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Copywriting myths part 2

Myth 4: Keep it all formal and serious Two statements: We hereby welcome you to a most enjoyable social gathering to mark the commencement of

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I Don’t Care!

I don’t care about you. Sounds selfish. But speaking as a customer, it’s true. I don’t care about how many years you’ve been in the

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Simply put…

My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding

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