CASE STUDY: Workspace- creativity in detail
June 4, 2021 No Comments
You may have heard of an advertising trend called ‘reactive marketing’. In this form, brands try to get a say in the water cooler conversations
You may have heard of an advertising trend called ‘reactive marketing’. In this form, brands try to get a say in the water cooler conversations
Let’s go back to September 2020. The end of that first lockdown. Offices were opening up again (at least temporarily), and if there’s one thing
I can’t put a finger on how it happened. Perhaps it was the pile of work I had two weeks ago. Perhaps it was the
If you could meet one deceased person, who would that individual be? In my case, I would choose my paternal grandfather, or, using the
Myth 4: Keep it all formal and serious Two statements: We hereby welcome you to a most enjoyable social gathering to mark the commencement of
Myth 1: Copywriting is about intellectual property laws and the © sign at the bottom of a great (or otherwise) work of art Well, if
As with all elements of marketing, copywriting has its rules. These are based on human behaviour observed fromdata and, for the most part, they work.
I don’t care about you. Sounds selfish. But speaking as a customer, it’s true. I don’t care about how many years you’ve been in the
My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding