Like every profession, marketing has its rules. These are based on human behaviour observed from data and, for the most part, they work. But sometimes…

I don't care about you. Sounds selfish. But speaking as a customer, it's true. I don't care about how many years you've been in the…

My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding…