HI, I’M ARI, ABWORD’S SOLE WORDSMITH! WHAT CAN I INTEREST YOU WITH TODAY?

PRINT MEDIA

We don't know if print media will exist in 10 years time. BUT...

continue reading

WEBSITE COPY

You’re a business owner, right? Then let me ask you something…

continue reading

Email Newsletters

I bet you have an option on your site to sign up for an email newsletter. But I also bet that…. continue reading

BLOG COPY

It’s the old story. You promise yourself that your blog won’t be one of those blogs that die after a couple of weeks.

And then...

continue reading

LATEST BLOG POSTS

Copywriting
Ari Blum

Copywriting myths part 1

Myth 1: Copywriting is about intellectual property laws and the © sign at the bottom of a great (or otherwise) work of art   Well, if you’ve never seen the word spelt in print, you could get away with thinking that people like me are

Life
Ari Blum

An honest look at honest campaigns

Like every profession, marketing has its rules. These are based on human behaviour observed from data and, for the most part, they work. But sometimes rules need to be broken. People change and a bit of disruption is needed. Especially when people are looking for

Life
Ari Blum

I Don’t Care!

I don’t care about you. Sounds selfish. But speaking as a customer, it’s true. I don’t care about how many years you’ve been in the business. I don’t care what degrees or qualifications you have. I don’t care how many customers you have satisfied over

Life
Ari Blum

Simply put…

My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding all weary travellers to pay before getting out of the car for a break. It’s  nice and easy, the signs say.

Testimonials

From my very happy clients

Ari has been fantastic to work with- he completely understood what we needed and has helped drastically improve our website.

Motti Hoffman 

MOT INVENTORIES