We don't know if print media will exist in 10 years time. BUT...
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You’re a business owner, right? Then let me ask you something…
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I bet you have an option on your site to sign up for an email newsletter. I also bet that none of your customers have ever seen a newsletter from you. Because you’ve never sent one! Not because you don’t want to. You just don’t have time, patience or…...(fill in the blank) to write one. That’s a pity, because a good email newsletter can really increase awareness and traffic to your site. It can also help your SEO, as it means that your site is regularly updated with fresh content. So here’s the deal: How about we work together to plan a schedule, devise a strategy and get those emails written and sent properly! I’m ready for a chat if you are, so give me a ring or an email and we’ll get talking!
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It’s the old story. You promise yourself that your blog won’t be one of those blogs that die after a couple of weeks.
And then...
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Like every profession, marketing has its rules. These are based on human behaviour observed from data and, for the most part, they work. But sometimes rules need to be broken. People change and a bit of disruption is needed. Especially when people are looking for
I don’t care about you. Sounds selfish. But speaking as a customer, it’s true. I don’t care about how many years you’ve been in the business. I don’t care what degrees or qualifications you have. I don’t care how many customers you have satisfied over
My wife and I are on our way back from somewhere, and stop at a service station. Lo and behold, there are the usual signs reminding all weary travellers to pay before getting out of the car for a break. It’s nice and easy, the signs say.
